by Rafael Andery
In spite of 1958. In spite of 1962. Of 1970 and 1994. Of 2002. In spite of Pelé and Garrincha, of Bebeto and Romário, of Ronaldo and Rivaldo. In spite of the “homeland of the soccer shoe” and of Nelson Rodrigues. In spite of Neymar and of all the other stars, many natives of São Paulo are not even a little interested in the performance of the Brazilian team in the World Cup.
The reasons for the indifference vary. From high rents to contempt for the commercialization of soccer, to aversion for the sport or the costs imposed by the organizers of the event, the truth is that a little less than a month before the opening of the Cup in Itaquerão, in the eastern area, the competition does not seem to be creating as much excitement as did previous editions. (more…)